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10 reasons why you should use digital signage
10 reasons why you should use digital signage

This week, Advertise Me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order:-

– The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store

– Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it

– For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping center

– It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)

– Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly

– Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience

– Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy

– It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere

-You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen

-It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

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Testimonials

“Our EDN screens at the YMCA offer us a great opportunity to broadcast information to our members while also sharing advertising that interests them. With access to the website, it’s easy for us to quickly make changes for the benefit of the hundreds of members who visit YMCA daily. Plus, the EDN tech crew is always available for any questions or needs we may have.”


Andrea Escobedo
Branch Director, Downtown YMCA
Pensacola, FL

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What Is Digital Signage?

Digital signage is a network of customizable displays that can be controlled electronically using a computer, allowing content to be changed remotely for the most targeted messaging possible. Digital signage is used for a wide variety of purposes including customer facing and employee facing applications such as advertising, enhancing customer or employee experiences, influencing audience behavior, brand building, interactive kiosks, up selling products and services, etc. Deployments can be found in such diverse locations as retail outlets, doctor’s offices, restaurants, corporate and school campuses, sports venues and even gas stations.

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Dr. Drlicka, DDS, PA

In 2010, we moved from our antiquated static display board to the Digital Signage offered by EDN in the lobby of our Visitor’s Information Center. It certainly adds a professional and clean look to our Visitor’s Center.

- Phillip M. Drlicka, DDS, PA
General Dentistry

About EDN Corporation

Electronic Display Networks is an innovative digital signage company that was established in July 2006.

Our strength in custom content creation allows us to offer you real time information to your clients through such modules as a digital newsletter, stock ticker, weather module, client scheduler and more to fit your specific business needs.

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