Digital Signage

Digital Signage: It’s all around us [Infographic] compliments of DigitalSignageToday.com

What is Digital Signage?

“Digital signage” is a network of customizable displays that can be controlled using a computer, allowing content to be changed remotely for the most targeted messaging possible.

Digital Signage or digital display advertising can be used for a wide variety of purposes including customer facing and employee facing applications such as advertising, influencing audience behavior, brand building, up-selling products and services, improving efficiencies, interactive kiosks, etc.  Digital media mediums can be found in such diverse locations as retail outlets, restaurants, health-care facilities, corporate and school campuses, sports venues and even gas stations.

Why Digital Signage?

• Digital Signage is attention grabbing
  Getting and keeping the attention of your audience is the most important part of any digital display. With “video-like” digital signage, viewers are not only more likely to notice your dynamic sign but also, research shows, they are more likely to receive the message and base decisions on the message provided
• Digital Signage is focused advertising
  The content on a digital sign can change dynamically to deliver a focused message to targeted audiences at each point of playback or any time of day.
• Digital screens are dynamic
  Digital signage can be interactive and dynamically changed to engage your ideal consumer and encourage interaction with products, services and brands displayed. Both regular and touch screen digital displays allow company’s to effectively communicate their marketing message to consumers.
• Digital Advertising is cost-effective
  Electronic Display Networks’ affordable displays eliminate the need to print and distribute static, non-interactive marketing materials each time your message or campaign changes, thus saving on costly printing and distribution fees. Operations can be done in house or outsourced. No heavy logistics. No more hours lost reprinting outdated or erroneous materials.
• Digital signage is extremely versatile
  From menu boards, to bank and corporate lobbies, to airports, and dental and medical offices – digital signage offers a versatile solution for you to communicate your message to your audience. Start with one display and later expand to several. EDN also provides interactive touch screen displays for an interactive consumer experience.
• Digitial advertising is centralized
  Control all of your screens from one central location to ensuring quality and consistency, while requiring minimal resources to operate your digital signage network.