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Digital Signage Market Revenue To Hit $20.03 Billion By 2020: New Report By Grand View Research, Inc.
Digital Signage Market Revenue To Hit $20.03 Billion By 2020: New Report By Grand View Research, Inc.

San Francisco, California, Nov. 26, 2014 (GLOBE NEWSWIRE) — The global digital signage market is expected to reach USD 20.03 billion by 2020, according to a new study by Grand View Research, Inc. Growing demand from application areas such as retail and healthcare is expected to drive the global market over the next six years. Creating and distributing content via digital signage serves as an effective marketing tool, which is expected to spur adoption in the corporate sector. Larger screen sizes such as those over 50-inch displays are expected to gain popularity over the forecast period.

Demand for digital displays with 4K technology is on the rise to address growing image sharpness requirements to accommodate large displays. Software providers have been targeting the entry-level digital signage market by designing solutions compatible with Android OS. The emergence of IoT and increased adoption of cloud computing is expected to enable collection of vital operational data. Use of digital signage help prevent paper wastage and incorporation of LED backlit panels have resulted in considerable energy savings, which is expected to aid in market growth.

Further key findings from the study suggest:

  • LCD dominated the global display market in 2013 and accounted for over 50% of the overall revenue in the same year. Lowering prices coupled with the advantages offered by this technology over alternatives such as plasma display is expected to fuel the LCD market over the forecast period. LED backlit panels are expected to be increasingly incorporated in digital signage as they help achieve significant energy savings.
  • Retail accounted for over 40% of the market in 2013 and is expected to remain the largest application segment over the next six years. The healthcare segment has significant growth potential as healthcare providers and hospitals have increasingly incorporated digital signage for numerous purposes such as sharing important registration information, conveying wellness tips for improving patients’ health, and guiding visitors through wayfinding functions.
  • North America accounted for the largest market share of over 35% in 2013; growing demand across application areas is expected to favorably impact the regional market over the next six years. Factors including improved user experience, educational and government market development, decreasing price display panels, and infrastructure development are likely to spur Asia Pacific market growth.
  • The industry has started showing signs of consolidation in the wake of a mini spate of M&A (X2O Media’s acquisition by Barco) and joint ventures (LG Electronics and MRI). Key vendors in the 9.1-inch and larger LCD panels space include LG, Samsung Electronics, Innolux and AUO.

For the purpose of this study, Grand View Research has segmented the global digital signage market on the basis of technology, application and region:

Digital Signage Technology Outlook (USD Million, 2012 – 2020)
• LCD
• LED
• Front Projection
• Others

Digital Signage Application Outlook (USD Million, 2012 – 2020)
• Retail
• Corporate
• Banking
• Healthcare
• Education
• Transportation
• Others

Digital Signage Regional Outlook (USD Million, 2012 – 2020)
• North America
• Europe
• Asia Pacific
• RoW

Read Full Research Report On Global Digital Signage Market: http://www.grandviewresearch.com/industry-analysis/digital-signage-market

| Source: Grand View Research

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“Our EDN screens at the YMCA offer us a great opportunity to broadcast information to our members while also sharing advertising that interests them. With access to the website, it’s easy for us to quickly make changes for the benefit of the hundreds of members who visit YMCA daily. Plus, the EDN tech crew is always available for any questions or needs we may have.”


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What Is Digital Signage?

Digital signage is a network of customizable displays that can be controlled electronically using a computer, allowing content to be changed remotely for the most targeted messaging possible. Digital signage is used for a wide variety of purposes including customer facing and employee facing applications such as advertising, enhancing customer or employee experiences, influencing audience behavior, brand building, interactive kiosks, up selling products and services, etc. Deployments can be found in such diverse locations as retail outlets, doctor’s offices, restaurants, corporate and school campuses, sports venues and even gas stations.

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In 2010, we moved from our antiquated static display board to the Digital Signage offered by EDN in the lobby of our Visitor’s Information Center. It certainly adds a professional and clean look to our Visitor’s Center.

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Electronic Display Networks is an innovative digital signage company that was established in July 2006.

Our strength in custom content creation allows us to offer you real time information to your clients through such modules as a digital newsletter, stock ticker, weather module, client scheduler and more to fit your specific business needs.

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