Signs are a type of visual display designed to be eye catching and engaging, ostensibly to give one a leg up over other less appealing signs and, hence, create a larger audience for the more attractive sign. Signs vary in size, content, location, product and intent, but one thing is certain – no matter what the product/service/cause is, the more appealing sign gets more attention. The primary focus is to communicate information to as many potential advocates as possible, with the intention of adjusting the impression & importance of your cause. With your sign, you will want to identify your cause, inform your audience of its importance – in other words, cause people to believe in it – and then direct people to act on it in a manner that benefits said cause.
With the advent of large, cheap, accessible LCD and LED displays, Digital Signage is the next logical step in presenting information to your audience. This doesn’t necessarily represent a fundamental shift in signage strategy; in fact, it solidifies – but also – expands already accepted signage doctrine.
We are fortunate enough to live in a time when huge amounts of bandwidth are available to 90% of geographical North America, and 99% of the United States. No longer are we limited to 56.6 KBps data rates. No longer are we limited to 640 x 480 pixel resolution. No longer must we climb up billboards and cover up tens of square feet with paper and glue.
Now we have the potential for unilateral access to millions of square feet of dynamic signage space in every supermarket, car dealership, restaurant, hospital & college campus via high speed data links, giving us what is surely the largest digital billboard ever created.
Now your brand identity can be applied consistently over huge geographical areas and targeted toward your specific audience – regularly, automatically and dynamically. I don’t use “dynamically” just to interject a fancy catch phrase into this article; I use is because your content can be changed on a minute-by-minute basis to reflect the changes in your business and circumstance. Full control is now leveled at your signage infrastructure.
This is the example we’ve taken from the Wall Street Market since the 1970s, but which has become ever so much more accessible thanks to the aforementioned connectivity. When decisions are made on the fly and reaction time is measured in minutes and seconds, the dynamic nature of Digital Signage comes into its own.
– Cameron McCloskey
Chief Technology Officer
EDN Corporation
edncorp.net
With the advent of large, cheap, accessible LCD and LED displays, Digital Signage is the next logical step in presenting information to your audience. This doesn’t necessarily represent a fundamental shift in signage strategy; in fact, it solidifies – but also – expands already accepted signage doctrine.
We are fortunate enough to live in a time when huge amounts of bandwidth are available to 90% of geographical North America, and 99% of the United States. No longer are we limited to 56.6 KBps data rates. No longer are we limited to 640 x 480 pixel resolution. No longer must we climb up billboards and cover up tens of square feet with paper and glue.
Now we have the potential for unilateral access to millions of square feet of dynamic signage space in every supermarket, car dealership, restaurant, hospital & college campus via high speed data links, giving us what is surely the largest digital billboard ever created.
Now your brand identity can be applied consistently over huge geographical areas and targeted toward your specific audience – regularly, automatically and dynamically. I don’t use “dynamically” just to interject a fancy catch phrase into this article; I use is because your content can be changed on a minute-by-minute basis to reflect the changes in your business and circumstance. Full control is now leveled at your signage infrastructure.
This is the example we’ve taken from the Wall Street Market since the 1970s, but which has become ever so much more accessible thanks to the aforementioned connectivity. When decisions are made on the fly and reaction time is measured in minutes and seconds, the dynamic nature of Digital Signage comes into its own.
– Cameron McCloskey
Chief Technology Officer
EDN Corporation
edncorp.net
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