When you think of staff communication, you likely envision e-mail, telephones, Skype, etc. but there is another equally efficient method of communicating to your staff: digital signage.
Digital signage isn’t really a new technology – but employee/staff communication has been a more pressing focal point for businesses and corporations, especially ones located on large campuses.
Communication is critical to a smoothly functioning system, and while more typical forms of communication are readily available think about how many emails an employee goes through on a normal day, and then add Skype and Slack and phones calls to the mix – these items are often just too fleeting to genuinely consume.
Now consider that digital signage has a memory recall rate of over 80% – When we have so many demands on our attention, not to mention a lowering of overall attention spans – that is an absolutely gigantic rate. Peoples’ attention is also drawn to bold colors, movement, emphysis and contrast, and your image and videos can be engineered to specifically teach your viewers the important particulars of your message.
Digital signage is omni-present: You don’t have to open an email, pick up a phone, or click “accept” to enter a Skype call. You don’t have to complete a task in order to read it – it’s just there.
Call us at our office in Downtown Pensacola at 850.432-8080 or send us a message via our contact form!
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