Beginner’s Guide to Digital Signage
Digital signage is any form of business communication where a dynamic messaging device is used to take the place of, or supplement, other forms of messaging.
Until recently, this simply wasn’t viable or cost-effective. Screens now are so affordable they can rival the printing costs of static posters over the course of time.
Some of the ways digital signage is used in retail today include communicating with customers about in-store specials, directing customers to other parts of the store, managing traffic and hotspots and conveying brand messages.
Strategy in Digital Signage
In digital signage, STRATEGY is probably the single most important thing that needs to be done. It needs to be figured out first because it sets the framework for everything you do. Usually, strategy is the weakest link in many cases. At the end of the day, the screen you put up is just an empty canvas. You not only need to have good technology strategy but a good content strategy as well.
Before starting a digital signage network, a company should ask itself a number of questions, such as the goal of the content and how frequently the information should be changed. EDN can help answer the questions and get you set up with a great digital signage strategy!
Digital Signage Can Help Boster the Market
Falling costs associated with purchasing, installing and maintaining digital signage systems in sync with technology development and market penetration, will help bolster the market in the post recession period. Low hardware costs, and declining software development costs have made systems, such as, media players, and display units like LCD displays cheaper and affordable. While the retail sector remains the prime end-user of digital signage technologies, evolving application areas, such as in financial services, transportation and hospitality are forecast to generate steam in the upcoming years. Companies poised to gain will be those capable of providing end-to-end digital signage solutions encompassing installation, consulting, content creation, content management and support.
EDN is a full service solution provider. Call today for more information.
Digital Signage is All Around Us
Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don’t even realize it. People see it every day without grasping its presence and power. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week. Let the use of digital signage help your business. Contact us today for more information on our full-service solution!
Digital Menu Boards
With the new food labeling law going into effect, it is the end of printed menus as restaurant owners are seeing that they will not fit in with the business model for the future. With the need to change information on the menu quickly and accurately, restaurant owners are turning to digital menu boards (digital signage) for the solution. A digital menu board can be configured to update content daily so all the nutritional information is accurate , and if any changes need to be made to the menu, these can be done instantly with minimal effect, compared to printed mediums; any urgent changes would take a number of days and cost a lot more money.
Contact EDN today for more information on our full-service solution!
Importance of Content on Digital Screens
Digital Signage is a booming market. Despite the recession, it was worth $3.9 billion in 2009 and is estimated to grow 20% annually through 2013. And, while the benefits of this recurring revenue model have mainly fallen to commercial integrators, many residential integrators are considering expanding into the digital signage market as well. Integrators must understand the the content creation and management process. It is the content on the screens that will make or break a network’s success. An evaluation of the customer’s content needs is required before a system is recommended. Contact us at EDN to do an evaluation and get your digital signage system going. (CustomRetailer, May 2011)
The Future of Digital-Out-Of-Home (DOOH) Systems
In the digital out-of-home (DOOH) industry, things are changing fast. Digital content exists in a media ecosystem that is reaching consumers all day long and across multiple intercepts.
The future is about reaching active consumers outside the home. Many of these media experiences will reach people by sight, sound and motion. In addition, place-based screens will serve as a catalyst for activation-based marketing aimed to attract, engage and initiate new customer relationships.
The networked digital screens that DOOH firms set up in public place, while they work, shop and live. Screens running a blend of premium content and advertisements are seen by consumers as they work out at their fitness center in the morning, stop for coffee on the way to work and grab lunch. Consumers are now demanding this content. More than 50% of Americans noticed at least on of these ads in the last month.
New Content and Install Galleries
Check out the new pages we have added showing some of our custom content and client installations.
Perdido Key Visitors Center
EDN has recently installed a digital screen in the Perdido Key Visitors Center. The new digital sign will allow the Perdido Key Chamber to advertise upcoming Chamber events as well as offer advertising space to Chamber members.
Pen Air FCU – Touchscreen
Pen Air Federal Credit Union’s brochure touchscreen was designed to replace the standard brochure rack common in most bank branches. This innovative touch screen offers ability to print brochures and applications on demand and also advertises special promotions at each branch location. Our integrated ad delivery system allows Pen Air to update all screens in all locations at once, eliminating the need for work redundancy.
